Online shopping malls are comprised of individual shopping malls where individual operators carry out the entire operation process and e-market places that take the form of an intermediary business such as Auction and Gmarket, and the legal information provided here applies to founders of individual shopping malls who are responsible for every process, from registration of new business establishment and creation of shopping mall to product delivery, without operating through e-market places run by mail order distributors.

In no case can anyone sell tobacco and medicine via online shopping malls, and alcoholic beverages, health functional foods, medical devices, and hazardous chemicals will be permitted for sale only where a report has been filed in due observance of the prerequisites required for such sales activities.